Klaviyo pricing: tiers, seat costs, and hidden fees

Short answer

Klaviyo starts with a free plan and scales by profiles, email sends, SMS credits, and add-on products.

Last verified: 2026-05-16 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes

Free $0 month $0 month Up to 250 profiles and limited monthly sends.

Email $20 month $20 month Entry paid benchmark; scales by profiles.

Email + SMS $35 month $35 month Adds SMS/mobile message credits.

Enterprise Custom Custom Contracted scale and support.

Klaviyo cost calculator

For 10 seats on Email, current public pricing implies $20 per month when annual pricing is available, or $20 month-to-month.

Sample stack cost at named team sizes

Klaviyo monthly cost projection by team size, based on public per-seat pricing.
Tier	10 seats / month	25 seats / month	50 seats / month
Free	$0	$0	$0
Email	$20	$20	$20
Email + SMS	$35	$35	$35

Math: per-seat tiers multiplied by seat count. Flat-fee tiers stay constant. Does not include add-ons, support tiers, implementation, or usage overages.

Hidden fees and quote risks

Profiles, SMS credits, advanced data platform, analytics, and service products affect cost.

Enterprise notes

Klaviyo is best compared by ecommerce revenue/contact volume, not a flat monthly plan.

Closest alternatives

MailchimpBrazeCustomer.io

Sources

Official pricing page

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Klaviyo cost?

Klaviyo pricing depends on its Profile and message-volume pricing. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Klaviyo?

Profiles, SMS credits, advanced data platform, analytics, and service products affect cost.

Which Klaviyo alternatives should buyers compare?

Mailchimp, Braze, Customer.io are the closest alternatives most procurement teams compare against Klaviyo.