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Mixpanel pricing: tiers, seat costs, and hidden fees

Short answer

Mixpanel's self-serve pricing starts with Free and Growth, while larger teams need volume and governance-based quotes.

Last verified: 2026-05-16 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes
Free $0 month $0 month Entry analytics plan.
Growth $28 month $24 month Starts around this level; scales with usage.
Enterprise Custom Custom Advanced governance, scale, and support.

Mixpanel cost calculator

$24 / month

For 10 seats on Growth, current public pricing implies $24 per month when annual pricing is available, or $28 month-to-month.

Hidden fees and quote risks

  • Event volume, data history, group analytics, and governance can move the quote materially.

Enterprise notes

Normalize by monthly tracked users/events before comparing to Amplitude or PostHog.

Closest alternatives

AmplitudePostHogHeap

Sources

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Mixpanel cost?

Mixpanel pricing depends on its Event-volume analytics pricing. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Mixpanel?

Event volume, data history, group analytics, and governance can move the quote materially.

Which Mixpanel alternatives should buyers compare?

Amplitude, PostHog, Heap are the closest alternatives most procurement teams compare against Mixpanel.